Approach


Electric Plug

We’ve devised and perfected a holistic approach to internet marketing that contains five easy to remember ingredients that all individuals and businesses can develop and implement.  We call it our High Voltage Marketing Plan™.

2 Essential P’s

Planner

Planning

“Failing to plan is planning to fail”

Businesses must formulate a specific plan in writing which will help guide their actions toward a successful result.  This is a fundamental principle of business planning, yet very few businesses even attempt to articulate a plan.  We collaborate with businesses to create a realistic and actionable marketing plan that can be carried out in a prescribed order and manner.

Performance Graph

Performance

“When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates.”

Businesses must be able to measure which types of marketing efforts are most effective and if particular marketing efforts have generated a positive return on investment.  Web analytics tools allow us to precisely pinpoint where your customers are coming from, how long they are staying on the site, what pages are the most popular and which click paths are leading to purchases or lead generation.

Internet Success in 3 Clicks

LightbulbStep 1:

As customers become educated about the importance of internet marketing, the concepts and ideas we suggest click and they collaborate with us to create a dynamic strategy to surge their business.

Aspects: Strategy & Branding

MouseStep 2:

We help businesses attract customers and convert on sales opportunities.   Eager customers click and interact with the businesses’ website.

Aspects: Website Design, Search Engine Optimization, Pay Per Click Advertising, Display Advertising, Usability & Lead Generation.

Social NetworkStep 3:

We show businesses how to retain past customers and engage with potential customers through a social network or a clique.

Aspects: Social Media Marketing, Customer Relationship Management & Email Marketing.